Introduction

Globally, “startups” are in vogue these days. In India too, the trend is catching up and the government is also encouraging startups.

Though there is a growing interest in the subject and the number of startups is increasing, there is also a huge mortality rate of startups. Though interest in startups is increasing in India and many people want to go for startups, they stay away from startups for a number of ­reasons including the complexities involved and the concerns about possible ­failure.

The purpose of this book is to make it simple and easy to understand startups—with an element of fun thrown in. This book explains 30 ­concepts related to startups in an innovative way. The author sincerely hopes to bring down the concepts ...

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