© JP Silva 2020
JP SilvaStartups in Actionhttps://doi.org/10.1007/978-1-4842-5787-6_5

5. Year One of Etsy

JP Silva
(1)
Toronto, ON, Canada
 
Etsy (www.etsy.com) is an e-commerce web site focused on handmade or vintage items and supplies founded by Robert Kalin, Chris Maguire, Haim Schoppik, and Jared Tarbell (Figure 5-1). In April 2015, when it started trading on the NASDAQ at a valuation of more than $3.5 billion, it was generating total merchandise sales of more than $2.3 billion annually.
A477007_1_En_5_Fig1_HTML.jpg
Figure 5-1
Screenshot of the landing page of etsy.com as of February 2020
The first year account that follows is based on a phone call and several e-mails exchanged ...

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