© JP Silva 2020JP SilvaStartups in Actionhttps://doi.org/10.1007/978-1-4842-5787-6_5
5. Year One of Etsy
Toronto, ON, Canada
Etsy (www.etsy.com) is an e-commerce web site focused on handmade or vintage items and supplies founded by Robert Kalin, Chris Maguire, Haim Schoppik, and Jared Tarbell (Figure 5-1). In April 2015, when it started trading on the NASDAQ at a valuation of more than $3.5 billion, it was generating total merchandise sales of more than $2.3 billion annually.
Screenshot of the landing page of etsy.com as of February 2020
The first year account that follows is based on a phone call and several e-mails exchanged ...