Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

Introduction

“What do we do now?”

This question is reverberating throughout the land in businesses large and small as America and the overall global economy sit mired in a protracted weak economic recovery as the “Great Recession” recedes ever so slowly. But before you reach for your fourth scotch of the night or plug in a Valium drip, why not relax a bit and get ready to focus. Focus on the few simple but powerful marketing techniques that never change regardless of the ever- changing marketing landscape and the digital world that envelops us today.

This second edition of Steal These Ideas! can help any size business not only stay in business but even prosper as the competition falters and in some cases fail.

Indeed, there is nothing like seemingly ...