Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

CHAPTER 16

WEB WASTED—DON'T YOU

Every company on the planet needs a web site, and most likely everyone has one or multiple sites in the 21st century. Therein lies the problem—how do you get noticed and get a steady flow of visits to your site?

The best answer I can give is that 98 percent of the time you should seek outside help to build and maintain your web site. Even very large companies often outsource the whole effort, much like these same companies outsource their computer processing to specialists like IBM Services.

Like the game of golf, it looks easy from afar. How difficult can it be to hit a ball on the ground that's not moving? How difficult can it be to organize and design a web site? To both questions, “damn difficult” is the answer. ...