CHAPTER 21
HOW TO BE A MARKETING STAR
Marketing anything takes a personal commitment to being the number one pitch person much like an effective preacher or political leader who, through the force of his personality, gets folks energized and on board with his prescription for life and the issues that make life rewarding.
Accordingly, you cannot be an effective marketer without being an interesting and entertaining speaker. You need to sway everyone your way—employees, bosses, boards, customers, and anyone and everyone who might happen to hear you at an event or on a podcast or webinar.
If you dread public speaking like most do, get over it. You have to have the ability and the confidence to make your case forcefully to groups that range from ...
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