CHAPTER 22

EIGHT TIPS TO BEING MORE CREATIVE

Everybody envies the truly creative personality—think Albert Einstein, Steve Jobs, Steven Spielberg, Carl Sagan, Stanley Kubrick, and so on. And we all wish we could snap our fingers and create something truly memorable that would outlast us and serve as a legacy for all time. Only a tiny percentage of all living souls since the beginning of time have been so blessed, but there are techniques that can make you a creative star beyond what you think may be possible—and have you enjoy the satisfaction of having a decent chance of being the “inventor” of some aspect of break through marketing.

Here are my suggestions to help propel you on that path:

  • When others zig, you should zag. Avoid conventional ...

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