Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

What about Political Slogans?

The word slogan comes from the Scottish Gaelic word sluagh-ghairm, pronounced “slogorm,” and means “battle cry.” How appropriate for politics!

As I state in my book Powerlines, there hasn't been a decent presidential campaign slogan since Ronald Reagan's campaigns in 1980 and 1984. John McCain's approach was a total disaster, with his team using over seven different slogans, which confused everyone and left the impression he was not an effective leader—hmm. . . .

It should not be that hard to create a powerful campaign slogan, and, as history shows, the right slogan can do a lot to help ensure a victory. Slogans work in one of two ways only: (1) they focus on a singular issue that Americans can rally around, or (2) ...