October 2011
Beginner
224 pages
4h 46m
English
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Three of My Favorite Unique Selling Propositions
These USP examples are personal favorites and represent a varied lot: a car dealer, medium-priced whiskey, and the Episcopal Church.
- Car dealership sign in Boise, Idaho: “Fairly Reliable Bob's.”
Fairly Reliable Bob's is the largest car dealer in Idaho and, I am told, by far the most successful. I guess you could say: finally a car dealer tells it straight.
- Canadian Club Whiskey. Canadian Club has made a big comeback from its former popularity in the 1950s and the 1960s partly as a result of the acclaimed TV series Mad Men, where it is prominently displayed and consumed all day and night by Don Drapper and his other Madison Avenue pals. Mad Men, which for the most part accurately depicts the ad ...