Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

It's as Easy as 1, 2, 3

A simple technique that really works to draw consumer attention to your primary product/service features is to number them—1, 2, 3. Numbers draw the eye's attention—especially if they are large and few in number. Most marketing practitioners completely ignore the psychological power of this technique in action. Use it every time you are promoting your business and you will achieve far greater readership than you have experienced before and most likely greater response as well.

And remember, an advertising headline can always be strengthened by injecting a numeric as in “six easy ways to lose 30 pounds quickly” or “four ways to save up to 20 percent every time you shop at _____.”

The bottom line on getting consumers to ...