Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

Is There Any New Thinking in the Loyalty Space?

There is, and it comes from my previously mentioned friend, Hal Brierley.

Eleven years ago he came up with the novel concept that consumers should be rewarded for their time. Not for purchasing but strictly for the time they spend doing something of value for a company—like participating in a product research panel. Thus, Research Now was born, allowing millions of people worldwide to participate in online research polls and get paid in cash or merchandise for the time they spend, which is entirely up to them. Research Now is a huge present-day success and handles more than 30,000 surveys annually.

A few years back, Hal also started a service called e-Miles. E-Miles is the same basic concept as ...