Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

It's About Time

With all the technology distractions of life today, time for most folks is indeed a scare resource. And companies that recognize this fact and make it a mainstay of their strategy are more likely to prosper than those that do not. The whole reason for the amazing success of Google is that you can get information on any topic at any time in seconds. This is a transformational change that rarely happens in history. Google is the 21st-century equivalent of the invention of the electric light. It changes forever how we live and how we consume.

In many ways, customer loyalty today and tomorrow has morphed into wanting the right offer at the right time online or at least all the information needed to then go and make a purchase online ...