Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

Getting Your Promotional Letter Read or E-Mail Every Time

It's really as simple as starting the first sentence with the number of years a customer has been one. And build on that connection. Example:

Dear Mr. Smith:

Eighteen years have passed since you first opened an account with us at AnyBank USA. We are honored to be serving you for nearly two decades and want to always bring you the best service and offerings we can. That's why I am excited about a brand new product we have designed for you and our other long-term customers. (And so on....)