Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

Print Media

• Magazines. Top spots for readership are back cover, inside front cover, inside back cover, across from the table of contents, and opposite popular sections in the publication.
• Newspapers. The number one spot is page three, first section. Back page, first section is right up there. After that, it depends on the layout of the newspaper, what section makes sense for your product or service, and what section offers fewer ads from the competition.

In order to secure these top spots, you have to pay over and above normal rates. Prime real estate is all about location: a house on the beach costs more than a larger house a block inland. Same with media. Why pay any amount of money for a space somewhere in the publication that the vast majority ...