Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

TV and Radio Placement

The same rules for print media apply to these two options: excite the viewer or listener with your message, be in the most visible spot possible, and be there as much as possible.

Ads are annoying on TV. They do allow bathroom breaks, but still no one likes these constant interruptions. The one big exception to this rule is the Super Bowl, where the ads have become a game unto themselves and often spark more discussion the day after than the football outcome.

But whether you place an ad on a 2 A.M. late show or reruns of Murder, She Wrote, or plunk down $3 million for a Super Bowl spot, the most desirable position is the first ad spot in the first commercial break. You are far better off having one ad every week for a year ...