Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

Financial Considerations

• Social network sites are great spots to test advertising your service or product and generally you can arrange to pay per lead or order. And unlike conventional advertising you get feedback very quickly—often in hours.
• It is good to have five top metrics that you can measure—in particular traffic to your web site, from where, plus most popular pages, numbers and type of leads, and what is being bought.
• Advertising on these sites can produce a return on investment at least five times more profitable than traditional lead sources. The question is whether you are getting the volume you need.
• Assuming you have an annual marketing budget over $1 million, devote 10 percent to “playing in this space,” that is, learning, and ...