October 2011
Beginner
224 pages
4h 46m
English
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Questions I Am Asked about the Future Direction of Media
Q: Will traditional media eventually disappear as social networking takes over?
A: No, certain magazines, such as fashion focused, will remain popular for many years to come. Outdoor media will remain popular as long as there are cars! TV is alive and well, and viewership continues to expand.
Q: Is clutter a potential issue that social networking will suffer from?
A: Yes. Like any other medium, there is too much messaging and too little time for most consumers to digest it all.
Q: Are any offline businesses able to benefit from the continual growth of online chatter and online buying?
A: For sure the shipping industry, most notably UPS and FedEx. Their combined growth is estimated at $100 ...