Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

Pacing Is Important

One thing no one ever mentions on the subject of social networking is how often you should “send the word out.” The best advice I can give is: do so when there is something of significance to communicate. In that way, folks will know that when you appear in their digital community, it's worth taking note. A constant stream of messaging works only for a few information addicts. The rest of us need space between hearing about company-product-service news—unless we proactively seek it out. That's just as true with regard to the use of e-mail addresses supplied by prospects and customers. Many companies send e-mails to their house list promoting one thing or another nearly every day and sometimes multiple times per day. This approach ...