Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

Something No One Else Ever Does

Few sites take into account the ebb and flow of daily life. Consumers tend to be more relaxed later at night when the little ones are in bed, and on the weekends—particularly Sundays. You can take advantage of late night and Sundays by offering special content during those time periods, including contests, giveaways, product or service research polling, and even special guests on a video clip or podcast.

Another approach rarely employed is making it clear that certain areas of the web site are just for your most loyal customers and that special benefits await them and others who want to join their ranks.

The bottom line is that most web sites are painfully boring or too unfocused, along with lacking any personality ...