Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

Eight Other Predictions Marketers Can Count On

1. In the 21st century, there are two basic consumer categories: adults and little adults. Maturation seems to happen at warp speed. Young children want to do the same things adults do—they want to surf the Net at age three. They want and get mobile phones and texting features and enter the adult digital world from birth, beginning and possibly ending 90 years later on Facebook. They are completely immersed in the adult world and watch more of our programs, eat the same food, and travel farther and more frequently than previous younger generations.
2. Leisure travel will be more and more popular and increasingly intergenerational. Resorts will need to relate to all ages, with more focus than ever before. ...