Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

Minorities Becoming Majorities

Hispanics, Blacks, and Asian Americans, in that order, will ultimately rival whites for majority status in America. One outgrowth of this trend will continue to be more and more interracial marriage and a cross-current of buying and spending patterns not familiar to marketing plans of even the recent past. Ethnic food will continue to gain in popularity—even organized religion may make a comeback. For sure, more products and services will be advertised in Spanish as well as English. It is not inconceivable to me that someday America will have three official languages—English, Spanish, and Chinese.

All companies in all industries will have to take into account in the years ahead the social and consuming differences ...