Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

Sports

Without a doubt, men are more sports crazy than women. Sure, there are plenty of women spectators, but how many actually go to a game or watch football on TV if not with a father, brother, son, boyfriend, or spouse? Sports marketing is a huge activity globally and is very male dominated. Sports betting is so big in America, it probably rivals the GNP of many small countries, and interactive betting has just increased the thrill.

Sports team web sites and category sites like the PGA, NFL, and NBA are perfect real estate for advertisers that cater to men. And online ads can be customized to specific games, team members, and times of the day. Even products with no sports tie-in can be successful; for instance, 1–800-Flowers appearing on ...