Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

Looking Good for Good

Boomers refuse to think or look old. Year after year, attitudinal research highlights that Boomers think they are 10 to 15 years younger than they are. Good news for beauty products! And women spend countless billions on their appearance, from cosmetics and creams to add-on body parts like hair extensions and artificial eyelashes. Plastic surgery is totally mainstream America these days, after hiding out in Hollywood, New York, and Miami for most of the 20th century.

Men are far from immune to vanity's siren call. Men's care products are expanding their lines, and plastic surgery and hair replacement techniques have never been more popular. Many men feel “funny” buying cosmetic-like items at store locations where 98 percent ...