Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

Can a Well-Known Song Define a Product?

Since the late 1980s, popular and mainstream music has been the overwhelming choice for songs that sell products. By the year 2000, original music, commissioned to sell a company or its wares, had become the rare exception to the rule. The benefit of the use of popular music is the instant recall among millions who have enjoyed the tune. The downside is that these songs are not specifically tied to any one brand. For example, while in the kitchen on a quick snack break from your favorite television show, you hear a great pop song coming from your flat screen. Entertaining, but without direct vision, you don't have a clue about what's being sold. My advice is: avoid popular tunes. They can be expensive to ...