Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

Managing Your Staff

Far too many marketing professionals and their bosses and the human resource “experts” measure success by the number of direct reports they have, the total head count in the marketing department, and the size of the marketing budget. This supposed measure of one's marketing ability is nonsense. To be a real marketing star you have to know how to inspire and manage people. You have to come up with ideas that they can embrace and that will significantly move the business needle. You don't need large numbers of direct reports to bog down the time you have to think about moving your business forward. You need to stay focused on outfoxing the competition and on exciting and delighting customers and potential customers. Period. ...