How to Manage an Ad Agency So You Both Succeed

I am not sure who came up with this line that really says it all: “Clients get the advertising they deserve.” For many decades now, most agency relationships have been mismanaged, and the proof is that most advertising is lacking in appeal or any semblance of being memorable or inspirational to the consumer.

Most companies with ad budgets want safe advertising, and that is what they get. But safe doesn't equal the phrase “beat the pants off the competition.” Reminds me of ad man Jerry Della Famina's famous quote, “Advertising is the most fun one can have with their clothes on.”

Maybe that was true 20 years ago. Today, agencies are micromanaged by clients who make ridiculous accusations of supposed ...

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