Chapter 19. Banner Ads, Pop-Up Ads, and Search Engine Spamming
Canadian explorer and ethnologist
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
Nothing is really free. When you listen to the radio or watch TV, advertising covers the expenses and pays for the sponsors’ right to broadcast their messages during your viewing time. Most people tolerate radio and television advertising and have grown accustomed to its constant interruptions.
However, in the world of the Internet, people don’t have so much patience for advertising. While advertisements underwrite many websites and hosting services, ...
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