Wake Up!

Throughout the ages, we have placed on a pedestal those business leaders and warlords who have achieved victories and breakthroughs. They are charismatic, guru-class individuals, mostly men, who are worshipped and glorified. They are heroes of best-seller biographies, and their stories make readers believe in individualistic excellence. This book is an exception. Here you will not find praise of star leaders nor exaltation of individual heroism. The reason is obvious. An individual is NOT capable of controlling the complicated system of an organization, with its countless variables in simultaneous motion. Rapid changes both in the economic structure of the world and in market forces with their surprising influence in every business are ...

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