CHAPTER EIGHTPERSUASIVE COMMUNIC ATIONS: SPEECHES, FUND-RAISING, AND MORE

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It is becoming evident… that a single, seemingly powerless person who dares to cry out the word of truth and to stand behind it with all his person and all his life, ready to pay a high price, has, surprisingly, greater power… than do thousands of anonymous voters.

VACLAV HAVEL,“Politics and Conscience”

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LEARNING HOW to communicate may start when we’re infants, but mastering the skill is a lifelong challenge. This chapter will help you whether you’re trying to sway a hotel ballroom full of people or just get a point across to your team. Chapter 9 covers media and public ...

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