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Stock Market Trading Rules: Collected Wisdom From 80 International Stock Market Experts by Philip Jenks, Stephen Eckett

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Roger Ibbotson

Roger Ibbotson is chairman and founder of Ibbotson Associates, a leading authority on asset allocation, providing products and services to help investment professionals obtain, manage and retain assets. The company’s business lines include asset allocation, investment consulting and planning, analytical and wealth forecasting software, educational services and a widely used line of NASD-reviewed presentation materials. Mr. Ibbotson is also a professor in the practice of finance at the Yale School of Management.

How to manage your asset allocation

1. Invest in stocks for the long run.

Several studies suggest that future ...

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