Appendix B

Figure B.1: A rather plain photo, which does not work with every model, but here, it does because of the freckles and suitable keywording. This shot mainly sells via the tags “Duft” and “Geruch” (fragrance and scent).

Figure B.2: This photo is used in the German magazine “Freundin”: The relation to the scent theme and the advantage of quiet zones in the picture becomes evident.

Figure B.3: Same model, same clothes, but instead ...

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