Lockheed Martin, 8-9
M&T Bank, 243-46
Medtronic, 243-46
Melancon, Barry, 149-50
Microsoft, 11, 73-75, 78, 82-83,
110-11, 136, 149, 170, 178-79,
205, 206-8
Miller Brewing, 163, 165, 195
JP Morgan Chase, 18-19, 20, 23,
126-27, 128-29, 133-36, 138
Motorola, 76-77, 99-103, 106,
108, 109-10, 111, 170, 179-80,
189, 208-11
NASDAQ, 21, 49, 61, 131
Nelson, Samuel, 93
NYSE, 21, 150
Paychex, 243-46
Pepsico, 247-48
PE ratio:
analysis, 34, 37-40
comparisons, 122
core, 84-89
distortions, 45
growth, 48
levels, 44-45
perceptions, 41-44
simple, 49
tests, 56-59
trailing, 42
volatility, 64
Percentage of completion, 155-56
Philip Morris, 45-46
Pier 1 Imports, 243-46
Polaroid, 46
Price volatility:
adjustments, 249
comparisons, 120-21
consistent, 245-46
growth potential, 50
limitations, 61
short-term, 43
stock selection, 139-41
trailing PE, 42
typical, 86
Primary trend, 94-95, 98-105
Proctor & Gamble, 8-9, 17-18, 20,
23, 170, 181-84, 211-12
Pro forma, 4, 24
Republic Bancorp, 243-46
Risk:
definitions, 120-23
exceptions, 128-30
fundamental, 130-36
management, 240-42
market, 121, 123-27
tolerance, 235-40
volatility, 122
S&P Corporation:
calculations, 8, 148
core earnings, 5, 10-16
guidelines, 212
pension adjustments, 14
ratings, 11
S&P 500, 49, 61, 131
Sales and earnings:
analysis, 34-36
normal, 158
prebooked, 153-54
trends, 64-70
Sarbanes-Oxley Act of 2002, 146,
148, 150, 226-27, 228, 230-31
SBC Communications, 8-9
Scientific method, 247-50
Sears, 52-58, 60, 65-69, 86-88,
120, 170, 184-87, 205, 212-19,
233-37, 239-40
SEC, 4, 24, 225, 229, 251
257
INDEX

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