PMU
pql`hclqldo^cfb
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Hinweis
Die Links zu den in diesem
Kapitel genannten Bildagentu-
ren finden sich im Anhang und
in meinem Blog.
PMV
pql`hclqldo^cfb
sÉêëÅÜáÉÇÉåÉ=^ÖÉåíìêãçÇÉääÉ= ONKN
Rights Managed (RM)
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oj=~ÄÖÉâêòíK=aÉê=_áäÇâ®ìÑÉê=ãìëë=îçê=àÉÇÉã=_áäÇâ~ìÑ=~åÖÉÄÉåI=ïçÑê=Éê
Éáå=cçíç=ÄÉåìíòÉå=ïáääK=a~òì=ÖáÄí=Éê=òìã=_ÉáëéáÉä=~åI=ïáÉ=ä~åÖÉI=áå=ïÉäÅÜÉê
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Hinweis
Über Bildagenturen werden
nie die Fotos selbst, sondern
immer nur Nutzungsrechte an
den Fotos verkauft. Der
Verkauf von Fotoabzügen
erfolgt z.B. über Galerien oder
Auktionshäuser.
PNM
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Royalty Free
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Abbildung 21.1
Screenshot der Agenturweb-
seite von F1 Online 1999,
seit 1997 im Netz und damit
eine der ersten digitalen
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cçíç=~ã=ÄÉëíÉå=é~ëëÉå=ïêÇÉI=ÑáåÇÉí=ÄÉá=ÉáåÉê=íê~ÇáíáçåÉääÉå=_áäÇ~ÖÉåíìê
åçÅÜ=^åëéêÉÅÜé~êíåÉêI=ÇáÉ=ïÉáíÉêÜÉäÑÉåK
b bñâäìëáîáí®í=ìåÇ=kìíòìåÖëîÉêÑçäÖìåÖ
sáÉäÉ= j~ÅêçëíçÅâJ^ÖÉåíìêÉå=Ü~ÄÉå=Éáå= ÖêçÉë=^êÅÜáî=~å=cçíçëIáÉáÉ
Éñâäìëáî= îÉêâ~ìÑÉå= âååÉåK= cê= ÄÉëíáããíÉ= _áäÇåìíòÉê= áå= ëÅÜÉåÄê~åJ
ÅÜÉåI=ïç=ÇáÉ=hìåÇÉå=~ääÉ=tÉííÄÉïÉêÄÉê=ìåíÉêÉáå~åÇÉê=âÉååÉåI=òK_K=ÄÉá
mÜ~êã~JiáÉÑÉê~åíÉåI=â~åå=Éë=ëÉÜê=êìÑëÅÜ®ÇáÖÉåÇ=ëÉáåI=ïÉåå=òïÉá=cáêãÉå
Ç~ë= ÖäÉáÅÜÉ= cçíç= åìíòÉåK= eáÉê= îÉêëìÅÜÉå= ÇáÉ= jáÅêçëíçÅâJ^åÄáÉíÉê= ~ÄÉêI
ãáí= ÄÉîçêòìÖíÉê= _ÉÜ~åÇäìåÖ= îçå= Éñâ äìëáîÉå= cçíçë= çÇÉê= Ö~ê= cçíçÖê~ÑÉå
~ìÑòìÜçäÉåK= ÉêÇÉã= ëáåÇ= j~ÅêçëíçÅâJojJ_áäÇ~ÖÉåíìêÉå= çÑí= áå= ÇÉê
i~ÖÉI= å~ÅÜòìïÉáëÉåI= îçå= ïÉã= Ç~ë= cçíç= áå= ÇÉê= sÉêÖ~åÖÉåÜÉáí= ïáÉ
ÖÉåìíòí=ïìêÇÉK
^ÄÉê=~ääÉáå=ÇÉê= mêÉáë=â~åå= òìãáåÇÉëí=íÉáäïÉáëÉ=ÉáåÉ=bñâäìëáîáí®í= ÄêáåÖÉåK
jáÅêçëíçÅâJcçíçë= îÉêâ~ìÑÉå= ëáÅÜ= çÑí= òáÖã~ä= ëç= Ü®ìÑáÖ= ïáÉ= j ~ÅêçëíçÅâJ
cçíçëI= ïÉëÜ~äÄ= ÇáÉ= dÉÑ~Üê= Ñê= ÉáåÉå= _áäÇâ®ìÑÉê= ÄÉá= ÉáåÉã= j~ÅêçëíçÅâJ
cçíç=îáÉä=ÖÉêáåÖÉê=áëíI=Ç~ëëÉäÄÉ=cçíç=ïç~åÇÉêë=òì=ÑáåÇÉåK=hÉååÉê=ÇÉê=_áäÇJ
Äê~åÅÜÉI=ïáÉ=òK_K=cçíçÖê~ÑÉåI=^ÖÉåíìêãáí~êÄÉáíÉê=ìåÇ=_áäÇâ®ìÑÉêI=ÉêâÉåJ
åÉåáííäÉêïÉáäÉÑíÅÜçåÉëíáããíÉ=jáÅêçëíçÅâJjçíáîÉÇÉê=JcçíçÖê~J
ÑÉåI=ïÉáä=ëáÉ=ëç=Ü®ìÑáÖ=ÄÉåìíòí=ïÉêÇÉåK
b qÜÉãÉå~ìëï~Üä
bë= ÖáÄí= Ü~ìÑÉåïÉáëÉ= qÜÉãÉåI= ÇáÉ= ïÉÖÉå= içÖçëI= j~êâÉåêÉÅÜíÉå= çÇÉê
ãçê~äáëÅÜÉå= dêåÇÉå=ÉíÅK=êÉÅÜíäáÅÜ=ëÅÜïáÉêáÖ=ëáåÇ=ìåÇ=åìê=~äë=ojJj~íÉJ
êá~ä=îÉêâ~ìÑí=ïÉêÇÉå=âååÉåK=a~òì=ÖÉÜêÉå=òK_K=ëÉåëáÄäÉ=qÜÉãÉå=ïáÉ=sÉêJ
Hinweis
Da die Preise der RM-Bild-
agenturen höher sind als bei
den Microstock-Agenturen,
werden sie ebenfalls als
Macrostock-Agenturen
bezeichnet.
PNO
pql`hclqldo^cfb
_áäÇ~ÖÉåíìêÉåh~éáíÉä=ON
ÜíìåÖI= dÉï~äí= çÇÉê= sÉêÄêÉÅÜÉåK= ^ìÅÜ= îáÉäÉ= äçâ~äÉ= jçíáîÉ= åÉÜãÉå
jáÅêçëíçÅâJ^åÄáÉíÉê=åáÅÜíI= ïÉáä= Éë= åìê= ÉáåÉå= âäÉáåÉå= j ~êâí= Ç~Ñê= ÖáÄí= Ó
òK_K=oÉáëÉîÉêä~ÖÉK=péÉòá~ä~ÖÉåíìêÉåI=ÇáÉ=ëáÅÜ=åìê=ÉáåÉã=qÜÉã~=ïáÇãÉåI
Ç~Ñê=~ÄÉê=áå=~ääÉê=qáÉÑÉI=ïÉêÇÉå=ÉÄÉåÑ~ääë=_Éëí~åÇ=Ü~ÄÉåK=wìã=_ÉáëéáÉä
ÑáåÇÉå= ëáÅÜ= ÄÉá= ápíçÅâ= ÄÉê= UKVMM= _áäÇÉê= îçå= aÉäÑáåÉåK= táêÇ= ~ÄÉê= å~ÅÜ
ÉáåÉê=ëéÉòáÉääÉå=^êí=ÖÉëìÅÜíI=ë~ÖÉå=ïáêI=ÇÉã=tÉáëíêÉáÑÉåÇÉäÑáå=Ei~ÖÉåçJ
êÜóåÅÜìë=çÄäáèìáÇÉåëFI=ÖáÄí=Éë=åìê=NV=qêÉÑÑÉêI=Ñ~ëí=~ääÉ=áå=^èì~êáÉå=~ìÑÖÉJ
åçããÉå= ìåÇ= åáÉã~åÇ= Ö~ê~åíáÉêíI= Ç~ëë= ÇáÉ= wìçêÇåìåÖ= êáÅÜíáÖ= áëíK= _Éá
cçíçäá~= ÖáÄí= Éë= áåëÖÉë~ãí= ÄÉê= TKOMM= aÉäÑáåÄáäÇÉê= ìåÇ= åìê= ÉáåÉë= áëí= ãáí
Weißstreifendelfin= ÄÉëÅÜêáÑíÉíK= _Éá= ÇÉå= ÜÜÉêéêÉáëáÖÉå= qáÉêÄáäÇ~ÖÉåíìêÉå
oÉÇ=`áêÅäÉ=fã~ÖÉëI= lâ~éá~= çÇÉê=^åáã~äë=^åáã~äë=ÖáÄí=Éë=NMJTM=qêÉÑÑÉêI
àÉÇçÅÜ=ëáåÇ=Ñ~ëí=~ääÉ=cçíçë=áã=çÑÑÉåÉå=jÉÉê=Éåíëí~åÇÉå=ìåÇ=íÉáäë=ãáí=ãÉÜJ
êÉêÉå=aÉäÑáåÉå=ÄòïK=Ö~åòÉå=c~ãáäáÉåK
^åÇÉêÉë=_ÉáëéáÉäW=få=âÉáåÉê=jáÅêçëíçÅâJ_áäÇ~ÖÉåíìê=ÖáÄí=Éë=Éáå=cçíç=îçã
ÄÉäÉìÅÜíÉíÉå=báÑÑÉäíìêã=ÄÉá=k~ÅÜíK=^ìë=ÖìíÉã=dêìåÇI=ÇÉåå=ÇáÉ=âçããÉêòáJ
ÉääÉ=kìíòìåÖÉë=~åÖÉëíê~ÜäíÉå=qìêãëëíÉêÄçíÉåK=cê=êÉÇ~âíáçåÉääÉ=wïÉJ
ÅâÉI=òK_K=ÉáåÉå=^êíáâÉä=ÄÉê=ÇáÉ=cáêã~I=ïÉäÅÜÉ=ÇáÉ=_ÉäÉìÅÜíìåÖ=áåëí~ääáÉêí
Ü~íI=ï®êÉ=Éáå=cçíç=òìä®ëëáÖK=_Éáã=j~ÅêçëíçÅâJ^åÄáÉíÉê=ä~áÑ= ÖáÄí=Éë=òK_K
ÄÉê=NMM=cçíçë=Ç~îçåK
a~êÄÉê= Üáå~ìë= ÖáÄí= Éë= _áäÇ~ÖÉåíìêÉåI=ÇáÉ= ëáÅÜ= ~ìÑ= ~ìëÖÉÑ~ääÉåÉI= ìåÖÉJ
ïÜåäáÅÜÉ=_áäÇëéê~ÅÜÉå=ëéÉòá~äáëáÉêí=Ü~ÄÉå=EòK_K=pçÇ~éáñ=çÇÉê=^ééäó=máÅJ
íìêÉëFI= ÇáÉ= ïÉÖÉå= ÊíÉÅÜåáëÅÜÉê= cÉÜäÉêÂ= îçå= ÇÉå= ãÉáëíÉå= jáÅêçëíçÅâJ
^ÖÉåíìêÉå=~ÄÖÉäÉÜåí=ïêÇÉåK
b oÉÅÜíëëáÅÜÉêÜÉáí
aÉê=îçêáÖÉ=mìåâí=òÉáÖíI=Ç~ëë=ÇáÉ=kìíòìåÖ=îçå=_áäÇÉêå=îáÉäÉ=c~ääëíêáÅâÉ=ÄÉêJ
ÖÉå=â~ååI=ÇáÉ=íÅâáëÅÜ=ëáåÇK=_Éá=ÉáåÉê=j~ÅêçëíçÅâJ_áäÇ~ÖÉåíìê=â~åå=ÇÉê
hìåÇÉ= ~åêìÑÉå= ìåÇ= å~ÅÜÑê~ÖÉåI= çÄ= ÇáÉ= sÉêïÉåÇìåÖ= ÉáåÉë= ÄÉëíáããíÉå
_áäÇÉë=Ñê=ÉáåÉå=ÖÉå~ì=ÇÉÑáåáÉêíÉå=wïÉÅâ=òìä®ëëáÖ=áëí=çÇÉê=åáÅÜí=Ó=Ç~ë=áëí
áå=îáÉäÉå=c®ääÉå=ÉáåÑ~ÅÜÉêI=~äë= ëáÅÜ=ÇìêÅÜ=ëÉáíÉåä~åÖÉ=sÉêíê~ÖëÄÉÇáåÖìåÖÉå
òì=âäáÅâÉåK
_Éá=ÉáåáÖÉå=mìåâíÉå=ïÉáÅÜÉå=ÇáÉ=råíÉêëÅÜáÉÇÉ=òïáëÅÜÉå=j~ÅêçëíçÅâ=ìåÇ
jáÅêçëíçÅâ= ÄÉêÉáíë= ~ìÑK= pç= ÄáÉíÉå= ápíçÅâ= ìåÇ= pÜìííÉêëíçÅâ= ëÅÜçå= ÉáåÉ
oÉÅÜíÉÖ~ê~åíáÉ=~ìÑ=~ääÉ=cçíçëI=j~ÅêçëíçÅâJ^ÖÉåíìêÉå=ëÉåâÉå=mêÉáëÉ=çÇÉê
êáÅÜíÉå=_áääáÖ~åÖÉÄçíÉ=Éáå=ìåÇ=jáÅêçëíçÅâJ^ÖÉåíìêÉå=Éí~ÄäáÉêÉå=mêÉãáìãJ
ÄÉêÉáÅÜÉ=ãáí=ÜÜÉêÉå=mêÉáëÉåK
Microstock vs. Macrostock
tÉê=ëáÅÜ=ÄÉá=ÉáåÉê=^ÖÉåíìê=ÄÉïáêÄíI=ëçääíÉ=ëáÅÜ=Ç~êÄÉê=áã=hä~êÉå=ë ÉáåI=Ç~ëë
ÉáåáÖÉ=j~ÅêçëíçÅâJ^ÖÉåíìêÉå=~ääÉêÖáëÅÜ=Ç~ê~ìÑ=êÉ~ÖáÉêÉåI=ïÉåå=ÇÉê=cçíçÖê~Ñ
ãáí= jáÅêçëíçÅâJ^ÖÉåíìêÉå= òìë~ããÉå~êÄÉáíÉíK= j~åÅÜÉ= äÉÜåÉå= Ç~åå= ÉáåÉ
m~êíåÉêëÅÜ~Ñí=~ÄI=~åÇÉêÉ=ÄÉëíÉÜÉå=åìê=Ç~ê~ìÑI=Ç~ëë=ÇáÉ=ÖäÉáÅÜÉå=çÇÉê= ®ÜåäáJ
ÅÜÉ=_áäÇÉê=åáÅÜí=ÄáääáÖÉê=~åÖÉÄçíÉå=ïÉêÇÉåK
Hinweis
Im Kapitel »Statistik« werden
noch einige andere Unter-
schiede von Macrostock- und
Microstock-Agenturen
erwähnt.

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