Contents
Chapter 3 Making this Book Work for You
Chapter 5 Stop—Before You Start
Chapter 6 Stop—What If…It’s Your People?
Chapter 7 Stop—What If…It’s the Product?
Chapter 8 Stop—What If…It’s the Customers?
Chapter 9 Stop—What If…It’s the Money?
Chapter 10 Stop—What If…It’s the Price?
Chapter 11 Stop—What If…You Do Something Different?
Chapter 13 Change: How about…the People Inside?
Chapter 14 Change: How about…the Product?
Chapter 15 Change: How about…the Customers?
Chapter 16 Change: How about…the Price Model?
Chapter 17 Change: How about…Money Matters?
Chapter 18 Change: How about…the Process?
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