“Separately, I've admired Deb Calvert's outstanding sales book and blog and the legendary leadership writings of Kouzes and Posner. Together, they have found a ‘chocolate meets peanut butter’ combination that is so needed for the sales profession in our current buyer's market and VUCA business environment. They have—through research—validated an approach that has the potential to elevate the sales profession. Stop Selling & Start Leading is truly a roadmap for evolving seller behavior to radically transform your organization's sales results.”
—Mike Kunkle, VP of Sales Transformation Services for Digital Transformation, Inc., a division of Fast Lane
“The chasm between how buyers want to buy and how salespeople sell is a mile wide and seemingly impossible to cross. Until now. This book sheds much-needed light on how to ditch ineffective old-school selling tactics and adopt the leadership behaviors that buyers crave from today's sellers. Based on eye-popping buyer research and a proven leadership model, the authors present a clear roadmap for navigating the B2B sales process with integrity, credibility, and dignity for a true win-win experience.”
—Julie Hansen, author of Sales Presentations for Dummies and ACT Like a Sales Pro!, speaker, founder, Performance Sales and Training
“I'm a long-time fan of Kouzes and Posner's leadership expertise and Calvert's perspective on what it takes to succeed in sales. What a thrill to see them apply these ...