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Stop, Think, Go, Do by Mirko Ilic, Steven Heller

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Fontface
Client: atipo
Studio: atipo
Art Director, Designer: atipo
Members of the atipo selected four
typefaces from four outstanding type
designers and combined the expression
of gesture and text, while taking a brief
journey through the type history.
“Coming from an old style Roman, like
Caslon, going through a slab serif, like
Clarendon, a grotesque, like Helvetica,
to Didone, like Carousel. We chose the
characters that summarize the main
features of each typeface, and most
importantly, they operated as a mask on
the model’s face,” the designer explains.
eight : transform
221
Job, Rave, Work
Designer: Alexander Shields
Art Director, Creative Director, Typographer: Alexander Shields
Photographers: Alexander Shields, William Eckersley
Additional Credit: Jimmy Turrell
stop, think, go, do
222
God
Art Director, Designer, Typographer:
Alexander Shields
Photographers: Alexander Shields,
William Eckersley
These type sculptures were created
in various abandoned spaces across
London. The large type was constructed
using materials found in situ and the
chosen words reflect some aspect of the
abandoned space. After construction,
each piece was photographed using a
large-format, 5 x 4 camera. Words as
environmental fixtures (or monuments)
are among the best tools for impressing a
message, thought, or dictum on the mass
consciousness. These environmental
installations use the environment and
monumentalism to accomplish the deed.

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