Art Director, Designer: atipo
Members of the atipo selected four
typefaces from four outstanding type
designers and combined the expression
of gesture and text, while taking a brief
journey through the type history.
“Coming from an old style Roman, like
Caslon, going through a slab serif, like
Clarendon, a grotesque, like Helvetica,
to Didone, like Carousel. We chose the
characters that summarize the main
features of each typeface, and most
importantly, they operated as a mask on
the model’s face,” the designer explains.
eight : transform