CHAPTER 4

Visual Merchandising

Capturing Customer Attention

On a lovely Saturday morning, John and Erica are walking along a street when suddenly their attention is caught by a farmers’ market. They hear the loud and confident calls of market vendors offering fresh vegetables and other delicious-looking food. They decide to go and look more closely at the market stands. They are immediately fascinated by a produce stand featuring artistic pyramids of various fresh produce. Some fruits with similar colors are placed close to each other and give the stand a harmonious overall appearance. The couple notices a cornucopia of exotic fruits, including a stack of coconuts that are positioned next to a picture showing a pristine, palm-studded beach. John ...

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