2 The Role of Stories in Management
1 Stories and Management
We live in a world completely overwhelmed with ideas and opportunities (Verganti, 2017). Digital technologies enhance organizational capabilities to innovate (Verganti et al., 2020; Press et al., 2021), but innovation requires change. To keep pace with novel scenarios, organizations have to transform (García-Morales et al., 2006), and engaging people in these transformations is crucial for innovation to happen (Edmondson, 2012, 2019).
Innovation is not the mere act of developing products, but requires organizational engagement (Zaltman et al., 1973; Lee et al., 2012; Garcia Martinez, 2015) that will allow people to make sense and become familiar with ...
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