O'Reilly logo

Storyscaping: Stop Creating Ads, Start Creating Worlds by Darren McColl, Gaston Legorburu

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

CHAPTER 12

SHOCK YOUR CULTURE

Creating an Environment That Is Conducive to Great Storyscaping

We’ve reached the final chapter, and we hope you will find it to be the most important. At this point along the journey, you have been armed with an evolved perspective on how combining a great narrative, immersive experiences, and lots of Systems Thinking can create incredible success for your business. We believe that with this knowledge and an open mind, you can tackle your marketing using the Storyscaping mind-set and a more modern approach. Whether you are just getting started or consider yourself to be a seasoned veteran, and regardless of the resources at your disposal, we are convinced this philosophy and the simple model we have provided will help you achieve better outcomes. That’s the easy part.

In our view, the hard part, which is always the hardest part when you are dealing with a people-based business, is the people side of the equation. So it’s now time to shock your culture. How? Let us share some broad thoughts and a few things about our culture that you might consider for yours.

Collaboration of Connection. Collaboration is an easy concept for anyone to grasp, but it’s very difficult to actually do in any organization. Small organizations are not immune to the challenges that stem from ego and personal insecurity. Yes, you can reasonably expect that the bigger and more ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required