Managing the Transmedia Property
A transmedia property is essentially an expansive narrative engine constructed to deliver almost unlimited stories across multiple media platforms. Extensive universe and world building with deep character development are necessary to manufacture this immersive storytelling mechanism. Management of this “mega-franchise” begins at its conception and extends over the sales and marketing thresholds. If a brand is grounded in a strong immersive story engine, the consistency of brand identity will be easily realized over multiple media platforms, and transmedia expansion will always remain true to the core narrative.
Transmedia property managemfent is the management of multiple story arcs that often are running ...
Get Storytelling Across Worlds now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
