Chapter 3 - The anatomy of a good story
Intro: How this all started
In every good story there is a beginning, a middle and an end and so there is to how I came to write this book. Whilst I could start the story of how this book came to be from that phone call I made to my dad, the reality is that this story started way before that.
The first ever blog post I wrote and published is titled ‘An information architect vs. a normal architect’.27 It’s from November 2010 and in it I explain what I do for a living by drawing parallels between planning out a house and planning out online experiences and strategies. Ever since I was a little girl back in southern Sweden I’ve been fond of analogies, metaphors and anything else, like quotes, that can capture the imagination and make you see something, whether it’s actually there in front of you physically, or just a mental image in your head. I’ve always been a dreamer who visualises things in my head, from what it would be like to get my first pet to what I want my life to be like. Like any child I had heros and not so secret wishes that I was in fact them. At one point I was really into the Swedish author Astrid Lindgren’s Ronja from Ronja the Robber’s Daughter.28 At another point I wished that I was a native american and yet even later on that I was a detective. My childhood and, to this day, oldest friend Hannah and I used to play out each of these characters, from being Ronja (and Birk) to native americans and detectives who were spying ...