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Storytelling in Design by Anna Dahlström

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Chapter 4 - The role of emotions and affect

Intro: If you can imagine yourself in a situation, it’s infinitely scarier

When I was putting together my first ever talk on storytelling in design in 2014 and researching the topic, I came across an article by Brad Falchuk about how to tell scary stories. In it he says that “If you can imagine yourself in a situation, it’s infinitely scarier”.38

Most of us have at some point watched a movie or TV show where the plot and how it’s brought to life did something to us. Something that made our heart beat faster, perhaps we pulled up our legs towards our chest, covered our ears and/ or our eyes. It’s those moments that Brad Fulchuk are talking about where the movie or TV show have captured our imagination to the point where the storyline holds us in its grip. By the way the music changes, the light goes slightly dimmer and darker, we can tell that something bad is about to happen. It’s usually not something we can put our finger on, but somehow we just know. Our anticipation grows and we’re sat on the edge of our seat, as any minute now, or second, the killer may strike.

What makes something scary is, according to Brad Fulchuk, often the not-seeing. Just think about [THAT SCENE IN ONE OF THE MOST SCARY MOVIES].

 

It isn’t just the scary movies that make an impact on us. When we were kids, dad used to take us to Cosmonova in Stockholm where we’d watch films about space and the sea on a dome shaped screen 23 metres in diametre. In its literal ...

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