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Storytelling in Design by Anna Dahlström

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Chapter 7 - Storytelling tools for multi-device design

No project is the same

Back in my early days at Dare, Mark Bell was developing the company wide ‘Introduction to IA’ presentation. In it he talked about everyday IA and as an example there was a picture from his grandad’s shed and how he’d organised the tools. Mark used this as a reference to how we subconsciously apply information architecture to a number of aspects in our day to day lives, but he also used it as a reference to that as Information Architects, or UX designers, we have a number of tools at our disposal and depending on the project, we choose different ones and also use them slightly differently. I’ve always loved this metaphor and used it in my own presentations. Just like the building a house analogy, it’s the kind of explanation that hits home.

With experience comes knowledge of what works and how long things usually takes. To some extent we can “höfta” as we call it in Swedish (shoot from the hip) and quite often we tend to be right. But, whilst all the projects I’ve worked on have had similar traits, challenges and opportunities, just as no user is the same, neither are any projects the same. It’s one of the reasons why I consider putting together proposals for consulting or training work as part of the work as without it I won’t be able to give an accurate quote, or recommendation of the best tools or approach to take. Some clients object to this and in some cases they’ll walk away, but most appreciate ...

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