Introduction
Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.
— CHRIS BROGAN, AUTHOR, MARKETING CONSULTANT, JOURNALIST, SPEAKER
Join the sensibility of today’s industry giants who are renouncing slidezilla-type, data-laden PowerPoint monsters (and their clones). Instead, they’re energizing audiences with storyopia. Storyopia, like utopia, represents the ideal. It’s the ideal story that takes audiences on a journey from what is to what could be. Storyopia will make your audience feel like heroes and will lead to amazing results for them and for you. Your audience will see your presentation as personal, and you’ll become a valuable resource.
This book will help you develop your own tales of adventure that will take your audiences on journeys to greatness through your insights, leadership, and storytelling, coaxing their brains into thinking they’re experiencing the incidents themselves. And they’re right there with you — engaged. Whether your presentation is in person, virtual, or hybrid and whether it’s streaming or zooming into the metaverse, it all starts with storyopia. Then a storyboard maps it all out with what to tell and what to show.
About This Book
This book is the culmination of my many years of exploring the art of storytelling. I cherry-picked from an enormous body of the greatest raconteurs of all time — from Aesop to Lincoln to Jobs and others. Their quotes and stories are filtered throughout ...
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