Chapter 6
Ending Memorably
IN THIS CHAPTER
Calling the audience to action
Announcing your wrap up
Creating the perfect, timely ending
Being memorable and building your network
I do not object to people looking at their watches when I am speaking. But I strongly object to them shaking them [the watches] to make sure they are still going.
–LORD WILLIAN NORMAN BIRKETT, BRITISH LAWYER AND JUDGE
The end of your presentation ushers in a new beginning for your audience in terms of the actions they’ll (hopefully) start to take. A great presentation followed by a memorable conclusion can spark added skills, new insights, and perhaps changed attitudes.
On the other hand, a dud closing can completely undermine an otherwise great presentation. That’s why you must give your ending thoughtful consideration. Chapter 5 discusses great openings; now let’s discuss equally great endings — the two most important parts of any presentation.
Letting Them Know You’re Wrapping Up
Provide a clear indication that the presentation is coming to a close. Signaling the close prepares the audience for the ending, ...
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