Chapter 10
Handouts and Workbooks: Kick ’Em Up a Notch
IN THIS CHAPTER
Creating useful handouts and workbooks
Elevating your takeaways with excellent copy
Polishing it off with printing and binding
Handbooks are the bridge between theory and practice, offering guidance and instruction on how to turn knowledge into action.
–AI GENERATED (ON YOU.COM)
Awell-designed handout or workbook can make the difference between a mediocre event and a memorable one. And, yes, it’s the bridge between theory and practice. Studies show that people retain very little information several days after an event. So handbooks or workbooks give audiences something to use during the event and something to review (and share) after the event. They offer one more chance audiences to be reminded of you and your key message. You want these materials to enhance the perception your audience has of you and your business. And you want them to leave with something memorable.
I couldn’t find a strong opening quote for this chapter in my book of quotes or on Google, so I turned to you.com, an AI generator. It came up ...
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