Chapter 11
Your Bio: The Story of You
IN THIS CHAPTER
Using search engine optimization
Knowing what’s out there about you
Letting your personality shine
Writing your infomercial
Putting your bio together for introductions
The road to success is always under construction.
–LILY TOMLIN
Just as the road to success is always under construction, so is your life — personal and professional. By virtue of being alive, you’re always involved in new things. Perhaps you learned a new language, took an interesting course, acquired a new skill, engaged in a new hobby, or wrote an article. These things should be in your bio.
Think of your bio as a snapshot of the story behind — you — the person. Your infomercial. Your advertisement. Your personality. Of course, your bio should contain your name, current job title, company or personal brand statement, relevant achievements, education, personal and professional goals, skills, and areas of expertise. Beyond that, make it your own. You never know ...
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