Unleashing Innovation and Driving Creativity
It is very likely a conservative bet to suggest that in over 75% of organizations, someone on the senior leadership team has pointed to the late Steve Jobs as the type of creative genius needed to shift their own business onto a new growth trajectory. Perhaps those same senior leaders have even read a book or two on Jobs and marvelled to themselves and their teams about his brilliance. In an age where innovation creates value at an ever-increasing rate while fixed assets and equipment continue to depreciate at high speed, they would be right to do so.
In Part IX, we dig into the topic of innovative intelligence and suggest that there is a way to create the conditions that will unleash the ...