O'Reilly logo

Straight To The Bottom Line by Shelley Stewart, Michael Katzorke, Douglas Smock, Robert Rudzki

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

11

Consumer Products

Procter & Gamble

We’re driving a cost-reduction and cash-improvement mindset deeper into the Company with clearer reporting structures, clearer accountability and the disciplined use of Total Shareholder return at the business unit level.

—A.G. Lafley, Chairman of the Board, President, and Chief Executive, in the 2004 P&G Annual Report

Entering 2005, two of America’s giant consumer products companies — Procter & Gamble and Colgate-Palmolive — confronted similar pressures but recorded significantly different results. Both companies were squeezed by a rapid run-up in raw material costs in the face of growing inability to control their own pricing as the purchasing clout of big-box retailers grew. Both companies also faced ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required