This unique case study challenges readers to use business analytics techniques to survive a bus accident in a remote area of Amboseli National Park in Kenya's Nyiri Desert, without access to communication. Crystallizing several realistic analytical challenges, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Aimée A. Kane and Mercy Shitemi, Duquesne University.
- Title: Stranded in the Nyiri Desert: A Group Case Study
- Release date: January 2014
- Publisher(s): PH Professional Business
- ISBN: 9780133823684