13 INTERNATIONAL ALLIANCES
Global markets, which represent the convergence of consumer demand across different societies; lowered barriers to trade and investment; the alignment of government policies; and key technological developments in information processing, communications and transportation have prompted firms to adopt internationalization strategies to maintain their competitive advantage. Within the portfolio of competitive instruments a firm can use to discover and exploit international opportunities, international alliances have become quite prominent (Beamish and Lupton 2016). They often enable firms to produce goods less expensively but with the same quality level, which improves their cost structure ...
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